The Riddle of Life competition is the brainchild of ASHA (a branding, marketing and campaigning agency), in co-operation with the Bible Society. The competition is designed to help people make connections between the Bible and their own lives in an intriguing, interactive way - rather than hitting them over the head with the Good Book.

To give you a flavour of some of the thinking behind this campaign, take a look at this video clip, which features a fictitious ad agency grappling with how to talk to people about the Bible. You’ll be pleased to know we never planned to go with any of these ideas; they were just to illustrate how hard it can be! Watch the video clip – The Full Story (opens in new window).

The Bible Society (England and Wales) is a Christian charity that exists to make the Bible heard throughout the world. The majority of its work is overseas, making the Bible available in a language people can understand and at a price they can afford. Here in England and Wales, it works to build bridges between the Bible and people’s everyday lives. To find out more about Bible Society visit www.biblesociety.org.uk