The Big Reveal took place around Greater Manchester between 23-25 May 2007.

7 of the billboards across Greater Manchester were transformed into giant scratch-cards.

The 7 missing words were then revealed as the silver foil was scratched away using a giant 2p piece!

1 giant scratch-card featured in 7 of the boroughs of Greater Manchester – Bolton, Bury, Manchester, Oldham, Rochdale, Salford and Tameside.

Local charities and good causes participated in the scratch-off ceremonies, which were covered in both print and broadcast media.